Pilgrim on the 405

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Entries from October 2018

Alec Marshall, MotoAmerica

October 21st, 2018 · Comments

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Alec_.jpgMotoAmerica is currently the fastest growing motorsport in the world. It wasn't before.

While the racing, athleticism, technology and boldness of MotoAmerica has been unparalleled since its launch almost four years ago, the stories that weren't being told, the fans who weren't being found, and the attention this dramatic sport deserved weren't a part of the picture. Creating the event profile, hiring and developing a content team, shaping the promotional strategy and supporting the growth of an emerging media strategy has led to unprecedented sports marketing growth while maintaining the engagement of a core devoted audience. MotoAmerica has seen over 200% audience growth, 100% viewership growth, and significant attendance growth under my leadership, all while maintaining engagement that averages more than 50X (yes, 5,000%) the average engagement of a sports team. 

While the series was developed to groom American champions for world championship racing, the series itself is approaching and even surpassing the global championship races it was hoping to feed.http://www.traction-guide.com/alec-marshall/

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Brett Lawrence, Towne Brewery

October 5th, 2018 · Comments

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Brett Lawrence, born in Newport Beach, California, is a confident, effective visionary and entrepreneur. From being a sponsored junior pro surfer at age 14, to leading roles in movies and national commercials, to opening nightclubs and handling event promotions, there isn’t a challenge Lawrence doesn’t confront and conquer.

In 2004, Lawrence started his own business, The Taylor’d Company, LLC. His first investment was becoming the youngest partner in a Hollywood nightclub called Element that was proclaimed the ‘hottest club in the nation’ by People Magazine. Lawrence worked to ensure the success of the club while gaining experience in marketing, promotion and social networking. He later added partnership investments including La Cantina, a Mexican restaurant in Hollywood and a tequila bar called L Scorpion.

After a long 5 years and numerous successes in Hollywood, Lawrence decided to move back to Orange County and join forces with his good friends to create the Beau Monde Group which manages ECCO Restaurant located in Costa Mesa’s famous The Camp. Two years ago this successful partnership opened a second ECCO restaurant in Anaheim’s packing district.

This decision also gave Lawrence the opportunity to get back to his roots not only in the surf industry but a move closer to his family giving him the opportunity to help their businesses thrive. As CEO of Rancho Las Lomas he challenged the status quo and opened profitable new avenues for success increasing both the bottom lines and expanding valuable social media attention.

Brett Lawrence is a man who has big dreams, a passion for life and appreciates entrepreneurial challenges. He maintains a strong and powerful team that pushes him to be the best he can be. His new venture into the craft brew market will set the tone for his greatest accomplishment. With the love and support of his family and friends this visionary only becomes stronger and more determined.

 

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