Pilgrim on the 405

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Entries from April 2019

Gregg L. Witt | Chief Strategy Officer

April 28th, 2019 · Comments

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Gregg L. Witt is a partner and Chief Strategy Officer at Engage Youth Co., where he leads the strategy and consumer engagement programs for brands targeting youth audiences. Gregg has been immersed in the business of youth culture since the age of 16 when he started his first company, Goodtimes Skateboards. Despite adult naysayers, Witt took the company to global distribution in its first year; this early success ignited a passion and respect for the power of subcultures. Never content to just ‘know it when he sees it’, Witt has dedicated his career to a focused examination of the wisdom and authenticity inherent in today’s youth, while guiding others on how they might, respectfully, do the same. With over 16 years of experience in youth insights, brand strategy, and marketing activation, he is a renowned cultural marketing strategist and international public speaker. In 2016, he was named a Top Youth Marketer To Follow by Inc. Magazine, and in 2017 made the Forbes list of leading Generation Z experts. In 2018 he co-authored the Gen Z Frequency for Kogan Page, a comprehensive guide to engaging youth culture. He frequently appears in national media as a youth trends expert. A shortlist of past clients include Autodesk, AwesomenessTV, College Board, Cooper Tires, FunnyOrDie, Glaceau Vitamin Water, HBO, Hollister, Partnership for Drug-Free Kids, Procter & Gamble, Qualcomm, and The Walt Disney Company.

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Tom Atema, Heart for Lebanon

April 25th, 2019 · Comments

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Tom Atema

After working with his Father at Johanna Farms, milk wholesale processing business, for 14 years after school, Tom and his wife, Chris and their two sons, felt it was time to use his gifts and talents in the faith-based non-profit world.

 

Word of Life Fellowship:  In 1985, Tom became a volunteer missionary representative for Word of Life Fellowship. Tom’s volunteer service with Word of Life led to his becoming Director of Gift Planning Ministry and Development. That made him responsible for major donor giving for the entire ministry. And in 1990, Tom became director of Word of Life Fellowship Florida, where he directed the Fellowship’s conference center and youth camp.

Billy Graham Evangelistic Association:  In 1993, Tom was asked to help The Billy Graham Training Center at The Cove, near Asheville, North Carolina, to get costs under control without sacrificing the guest experience.  In 1999, Tom was asked to become executive director of Blue Ridge Broadcasting, BEGA’s radio ministry. The challenge was to jumpstart a long-stagnant part of the ministry. He did it by recasting the vision, refocusing programming, expanding the audience, and creating a healthier and more effective team. In six years, both audience size and budget more than tripled.

Vertical Horizons Group: Started in 2003, as Toms bucket to help ministries go further faster. Some ministries Tom helped were Global Leadership Summit, Bruce Wilkinson, and multiple churches’ mission programs. Tom and his wife still use this bucket to help ministries today.

EQUIP Leadership Inc.:  Starting in 2006, Tom served John Maxwell’s EQUIP ministry as vice president of International Ministries and Strategic Partnerships. EQUIP is a non-profit organization devoted to training international Christian leaders to fulfill the Great Commission.  Under Tom’s leadership, EQUIP grew from working in 42 countries in 2006 to having influence in 210 countries by 2012, turned a financial deficit into an operational surplus, built an international team of volunteer coordinators around the globe and built a roster of 150 incredible ministry partners. 

Heart for Lebanon:  Founded following the July 2006 war in Lebanon, H4L was born out of a desperate need to see lives changed and communities transformed by the power and grace of God. Tom in his role as co-founder helped an idea take wing and develop into a healthy, strategic and focused ministry, by building the systems, relationships and structures. He continues to serve US legal Representative, COO and the USA Board link to the General Assembly in Lebanon as well as coach to the team in Lebanon.

Tom and Chris live in Asheville, NC.  Both of their sons are married and own their own businesses.  They are the grandparents of 3 boys and 1 girl.

Tom has authored a book in 2009 entitled “Leadership in Blue Jeans.”

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Anthony Constantino, Sticker Mule

April 4th, 2019 · Comments

0.pngAnthony Constantino is co-founder & CEO of Sticker Mule, the Internet’s favorite printing company. With a factory in Amsterdam, NY and a globally-distributed team, Sticker Mule is one of the Capital Region's hidden gems. Anthony is a factory guy at heart, & oversees an operation that spans 16 countries on 4 continents with customers including Google, Facebook, Twitter & many of the world’s best brands. He’s determined to make Sticker Mule, already the Internet’s favorite printing company, the absolute best place to work and shop.

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