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Entries Tagged as 'marketing'

Pilgrim Talks: Dave Kinney and Denise Keller

June 15th, 2011 · Comments

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MadisonStreetPartnersDave Kinney
Dave Kinney, Partner, MadisonStreet Partners
Dave Kinney is an Orange County area commercial real estate specialist. He has negotiated on behalf of tenants such as Smith Barney, CitiGroup Smit Kline Beecham, New England Financia, Met-Rx Products, United Auto Credit Corporation and Stratacare. He has helped his clients lease or purchase more than 5 million square feet in his career and has provided service in portfolio strategy and administration, transaction management, site and building selection, corporate facility panning, development/construction pro formas and lease administration.
An accounting graduate of Cal Poly San Luis Obispo, Dave was named Alumnus of the Year in 2004. He serves as an advisory board member for the Orfalea College of Business at Cal Poly, The American Cancer Society of Orange County and St Mary's & All Angel's School where he serves the Board chair. He also is a member of GenNext, an organization of forward thinking business leaders dedicated to making a difference with issues affecting our society and business, both locally, statewide and nationally. He also volunteers his time to mentor Orfalea College of Business students and coaches youth sports.
Madison Street Partners is a local team of seasoned professionals with extensive experience in Orange County commercial real estate. Their experts negotiate with Orange County landlords and developers on a daily basis and have cultivated a personal rapport with owners and their representatives. They have gained a comprehensive knowledge of their buildings, their hidden advantages and liabilities. This unique perspective create leverage for their clients in lease negotiations by presenting them with a variety of creative choies and steering them away from potential pitfalls.

To learn more about MadisonStreet Partners, go to  madisonstreetpartners.net

Benchmark Email

Denise Keller, COO of Benchmark Email

Denise Keller is COO and founding partner of Benchmark Email, one of the world's leading email marketing services for small businesses. Keller served as Vice President of Finance for restaurant chain Seafood Broiler and CEO of Accor's U.S. Ticket Services Division before transferring into the COO position at Benchmark, where she has been instrumental in bringing in numerous small business customers, as well as high-profile clients that include Mercedes Benz, Siemens and Kaiser Permanente.

Benchmark email, one of the world's leading , global email marketing service has an online guide designed to give small businesses the confidence and knowledge to successfully market their company, products or services online. The downloadable guide, titled Introduction to Online Marketing, covers a broad range of topics including free vs. paid advertising, leveraging social networking sites and using search engine optimization techniques for maximum effect.

Benchmark Email is an award-winning, international email marketing service used by thousands of small, medium and large-sized businesses. As one of the fastest-growing, US-based email marketing companies, Benchmark currently offers Web-based service to German, Spanish, Japanese and Chinese-speaking clients. The company also offers a free email marketing plan for small businesses just starting to build email lists.

To learn more about Benchmark Email, go to  benchmarkemail.com

Tags: Uncategorized · business · sales · innovation · marketing · lead generation

Pilgrim Talks: Ron Burr

May 25th, 2011 · Comments

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webvisible ron burr

Ron Burr, CEO of WebVisible

Ron Burr joined WebVisible as chief operating officer in 2009, and was appointed CEO in 2010.  Before joining WebVisible, Burr served as chief product officer for LRN, the leading application service provider for online education and solutions enabling clients to manage enterprise-wide governance, ethics and compliance processes.  He also served as chief strategy officer of Jambo, a leading pay-per-call Internet company targeting local business; CEO of Layer2 Networks; a partner with international IT consulting firm IMPACT Software; a senior technology consultant for IBM; and vice president of software engineering with Vault Corporation.   Burr serves as advisor and Board member to several technology companies and Venture Capital firms.

About WebVisible, Inc.

WebVisible has been the leading provider of local online marketing software and services since 2001.   WebVisible was among the first to pioneer the use of search as a reliable, measurable avenue to connect directly with a buyer's needs, providing solutions through some of the world's largest Interactive Yellow Page companies, directories and other media vendors. The company has served over 100,000 customers from 4,000 industries in 14 countries.  The company also delivers solutions directly to small businesses throughout the United States.  WebVisible is based in Irvine, California with offices in Los Angeles, Denver, Charlotte and Mumbai India.

To learn more about WebVisible, go to webvisible.com or call 949-255-9677

Tags: Uncategorized · business · innovation · marketing · lead generation · Internet

Pilgrim Talks: Stu Heinecke and Will Crist (on Customer Service)

May 11th, 2011 · Comments

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Stu Heinecke

Cartoon Link

Stu Heinecke, Master Cartooner and CEO of CartoonLink

Are you looking for a magic bullet to make your campaigns, projects, presentations -- even your job searches more effective?

We humbly suggest you considering using cartoons. They're the best-read and remembered part of magazines and newspapers, and we have been using them for the past thirty years to produce stunning, record-breaking campaigns for some of the biggest marketers in the world. You can learn all about how we did that in CartoonLink Founder and President Stu Heinecke's new book, Drawing Attention, which is available on iBooks, Kindle, Nook, Sony Reader, Google Books and in PDF format to read on your PC.

We've set many records for the world's biggest marketers using personalized cartoons as the engine driving response, but that doesn't mean you have to be a big business to afford what we do. Our membership programs are actually geared to individuals and small business owners, while we offer a few special programs for medium and large businesses, too.

Do you want higher response rates to your direct and e-mail marketing campaigns? CartoonLink offers two programs designed to help you put the magic of cartoons to work in your monthly campaigns -- the CartoonLink Postcard Program and the CartoonLink e-Mail Marketer Program.

Are you involved in selling or business development for your company? Our CartoonLink BigBoards™ and BigBoards Enterprise programs can help you or your entire sales staff break through to VIP prospects in -- quite literally -- a very big way. Based on our own campaigns that have put us in touch with Presidents, Prime Ministers, celebrities and CEOs, our BigBoards programs will help you step into the world of contact campaigning, where response rates have already climbed to 100% and ROI figures to 100,000%.

You can use our personalized cartoons in presentations through our Presentations program. And if you're not quite ready to join any of our marketing programs, you can still join our CartoonLink Members program to stay in touch through a monthly newsletter and webinar -- and use our cartoons in one-at-a-time e-mail correspondence, for personal or business use.

If you are a large mailer, we are available for custom assignments. The CartoonLink program is based on nearly 30 years and millions of dollars worth of utterly unduplicated test experience, and a long track record of record-breaking campaigns for the world's biggest direct marketers, including subscriber acquisition, renewals, awareness/trial, drip and nonprofit/donor acquisition campaigns.

So, welcome to CartoonLink. Join us! To learn more about CartoonLink, go to cartoonlink.com

Tags: Uncategorized · sales · marketing · lead generation

Pilgrim Talks: Chuck Bankoff and Mark Friedman

May 4th, 2011 · Comments

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Chuck Bankoff WSIeWorks

Chuck Bankoff, Director of WSIeWorks

WSIeWorks has been operating as a website development and Internet marketing team continuously since 1999. During that time they have added to their knowledge and experience base by constantly training and bringing on new members with the right skill sets and training. As a team, their Internet Marketing Consultants have certifications in:

  • Digital Marketing (WSI)
  • eCommerce Business Strategies (USC Marshall School of Business)
  • Advanced SEO (SEMPO Institute)
  • Pay-Per-Click advertising (Google Adwords Professional)
  • Local Search Specialists (ReachLocal)
  • AIM Certified (Advanced Internet Marketing - WSI)

Our Director of Web Services, Chuck Bankoff has certified other Internet Consultants around the world in Internet Business practices, Landing Page design, Managing the Creative Process and Search Engine Marketing. Our team members have been integral in the development of our Social Media Strategy kit, Competitive Analysis procedures and our Research Analysis toolkit.

To learn more about WSIeWorks, go to  wsieworks.com

Velos Logo Mark Friedman

Mark Friedman, President of the Velos Group

Mark Friedman is an experienced, results - oriented executive with over 25 years of proven success in managing Sales, Sales Lead Management, Telemarketing, Marketing and Customer Service. Notably, world-renown consulting giant Accenture and the Distribution Research and Education Foundation have recognized one of his programs as a Wholesale Distribution Industry Sales "Best Practice"; the program overview was published in "Maximum Sales Velocity: How to Build a World-Class Sales Organization" by David P. Woodrow.

Mark possesses the outstanding ability to assess a company's current Sales Chain and make recommendations for dramatically improving sales results and productivity while providing the infrastructure to determine ROI for each Marketing activity. Among his accomplishments was revamping a moribund program generating a mere $175,000 in revenue per year and increasing the "top line" to over $113 Million in 3 years. Additionally, he has increased sales volume by over 50% in call center environments at several companies by integrating Out-Bound Telesales capabilities with the In-Bound Customer Service group. Mark has proven that he is a high-energy achiever and team builder in an often - neglected area.

His articles on Sales Lead Management have appeared in Network World, Sales and Marketing Excellence, Sales and Service Excellence magazines, the PMMI Newsletter and MHEDA Journal.

Mark is a Vistage Expert Speaker and has spoken at national events, such as the PMMI (Packaging Machinery Manufacturer's Institute) Marketrends conference, the 50th annual MHEDA (Material Handling Equipment and Distributor's Association) conference and the CGNA (Controls Group North America) conference about Sales Lead Management.Mark Friedman is an experienced, results - oriented executive with over 25 years of proven success in managing Sales, Sales Lead Management, Telemarketing, Marketing and Customer Service. Notably, world-renown consulting giant Accenture and the Distribution Research and Education Foundation have recognized one of his programs as a Wholesale Distribution Industry Sales "Best Practice"; the program overview was published in "Maximum Sales Velocity: How to Build a World-Class Sales Organization" by David P. Woodrow.

Mark possesses the outstanding ability to assess a company's current Sales Chain and make recommendations for dramatically improving sales results and productivity while providing the infrastructure to determine ROI for each Marketing activity. Among his accomplishments was revamping a moribund program generating a mere $175,000 in revenue per year and increasing the "top line" to over $113 Million in 3 years. Additionally, he has increased sales volume by over 50% in call center environments at several companies by integrating Out-Bound Telesales capabilities with the In-Bound Customer Service group. Mark has proven that he is a high-energy achiever and team builder in an often - neglected area.

His articles on Sales Lead Management have appeared in Network World, Sales and Marketing Excellence, Sales and Service Excellence magazines, the PMMI Newsletter and MHEDA Journal.

Mark is a Vistage Expert Speaker and has spoken at national events, such as the PMMI (Packaging Machinery Manufacturer's Institute) Marketrends conference, the 50th annual MHEDA (Material Handling Equipment and Distributor's Association) conference and the CGNA (Controls Group North America) conference about Sales Lead Management.

To learn more about The Velos Group, go to  velosgroup.com

Tags: Uncategorized · business · sales · marketing · marketing automation

Pilgrim Talks: Marge Bieler and Paul Roberts

April 14th, 2011 · Comments

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Marge Bieler, CEO of RareAgent

Marge has been instrumental in helping organization understand how to build KPIs and Best Practices that impact an organization's bottom-line and how to generate revenue through lead gen programs. She's documented RareAgent's best practices, and has developed dashboards and has used many SaaS products that help productivity within lead gen programs. Her straight forward, and practical advice has helped thousands of organization move their revenue needle, increase efficiencies and determine if their data is usable and if their messaging is effective.

RareAgent works with B2B companies providing resources, best-practices, and expertise to build and deliver calling and online marketing programs that engage and motivate stakeholders to meet, and inspire action to take a next step.  RareAgent's efforts result in accelerating appointments, improving lead quality, increasing conversation effectiveness, and demonstrating revenue contribution.

RareAgent uses advanced technologies that automate the calling process and deepen the prospect conversation.  We use a framework called The Thoughtful Conversation.™ This framework allows us to prepare, engage, and record conversations to maximize call effectiveness and to develop better, faster, and easier sales and marketing processes.  We display our results in the form of dashboards and drill-down reports.

To learn more about RareAgent, go to: rareagent.com

Tags: Uncategorized · business · marketing · customer service · social media

Pilgrim Talks: Fritz Strehlow and Matthew Silk

April 6th, 2011 · Comments

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The Mentor Group

Fritz Strehlow, Managing Director of The Mentor Group
Fritz Strehlow is a Managing Director with expertise and experience in business valuations, mergers and acquisitions, raising equity, and business management. His work has involved private and public entities - corporations and partnerships. In addition, he has provided expert testimony in financial valuations.
The Mentor Group, Inc. was started in 1987. The initial and continuing vision was to perform preeminent services based upon employing only senior professionals with superior experience and expertise. That philosophy and culture thrive today, creating an unmatched capability in investment banking valuations and appraisals, and financial consulting.
The Mentor Group is a full service, national investment banking, financial advisory, valuation and appraisal firm. They are preeminent in the due diligence and support provided for selling companies, private placements and value opinions. Their senior professional have valued and sold nearly every type of business and business asset. They are experience, responsive and results driven.

The professionals at The Mentor Group are experienced, responsive and results driven.

To learn more about The Mentor Group, go to  thementorgroup.biz

Waterfall MobileWaterfall Mobile

Matthew Silk, SVP of Waterfall Mobile, Inc.

Waterfall Mobile empowers marketers, media owners and emergency coordinators to create, manage, track and analyze powerful mobile campaigns.

By reducing the inherent complexity of mobile campaign creation and management, Waterfall Mobile continues to set new standards for mobile communications.

As SVP for Waterfall Mobile, Inc., Silk is responsible for corporate development, strategic partnerships, and client services. He leads the marketing and media efforts for the company's West coast operations as general manager of Waterfall's Los Angeles office.

Prior to joining Waterfall Mobile, Silk held a number of senior positions with E*TRADE Financial including Director of Retail Product Management, where he was responsible for all web brokerage and core user experience products. Over his tenure there, he led several site re-designs, launched an in-house charting system, and re-engineered the company's content architecture and aggregation strategies. Silk began his career as a business consultant for the Wharton Small Business Development Center, where he managed a portfolio of clients providing one-on-one management consulting to entrepreneurs in the Philadelphia region. Silk received a B.S. in Economics from the Wharton School at the University of Pennsylvania.

To learn more about Waterfall Mobile, go to  waterfallmobile.com

Tags: Uncategorized · business · management · sales · innovation · marketing

Pilgrim Talks: Greg Batten and Jim Caras

March 23rd, 2011 · Comments

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Estrada Strategies greg batten

Greg Batten, Coach to CEOs in the Inland Empire

Many of the small businesses owners we speak to express this concern. The Corporate CEO has a board of directors, an executive leadership team, consultants, and managers to help them with strategies and business development. They also have teams and departments to execute key growth initiatives.

The small business owner does not have the time or resources to build a board of directors.

The CEO Club provides the kind of entrepreneurial environment that helps the small business owner to think, plan, and execute like a corporate CEO.

estrada strategies

At Estrada Strategies, we have developed a business model to help every business owner build on the Core Disciplines of Business. These Core Disciplines, when implemented via our coaching, training,and monitoring processes, provide business owners a complete strategy for successful business management. We provide the support and tools you need to implement these strategies in your business.

There is no mystery to what we do. Our methods are simple and efficient and provide the foundation for successful business management, development and growth.

We have used our model of Coach, Train, Monitor successfully with the owners of hundreds of small to medium sized businesses nationwide.

To learn more about Greg Batten, go to estradastrategies.com/ontario

Health Direct

Jim Caras, CEO of Health Direct

Health Direct is a privately held, formulator and provider of premium quality, non-commodity, and innovative anti-aging nutritional supplements. Health Direct's products are distributed at over 4000 locations, including independent health food stores, VitaminShoppe and GNC.

Health Direct focuses on unique, innovative anti-aging nutritional supplements that arecondition-specific. The company also specializes in and is a leader in liquid nutrition.Health Direct's products include: stimulant-free weight loss, energy, joint support andpain-relief, digestive health, and skin repair and care.
The company's well known products are: AminoSculpt (the only patented liquid collagen protein), Sculpt n' Cleanse (weight loss colon cleansing), and Ready Fiber (the world's first liquid fiber). Also the company has just introduced the world's first SodiumBenzoate and Potassium Sorbate FREE (widely used preservatives) liquid multi vitamin,Nature's Optimal Nutrition, which is a major breakthrough in the nutrition industry.
After losing over 25 pounds and dramatically changing his body, Founder Jim Caras was urged by friends and family to make his personal health discoveries, formulas, and programs available to them and the public. In 1997, Jim published his best-selling book,How To Completely Reshape Your Body! and founded Health Direct. Since then, HealthDirect has helped improve the health and lives of over a million consumers.
Started with only a $1,500 loan and originally headquartered in a very modest 575 square foot office in Huntington Harbour, California, the company grew quickly and relocated in January of 2004 to Costa Mesa, and then again last year to Irvine, California. The current international headquarters houses all sales, customer service, administrative, marketing,product development, shipping and distribution operations.

To learn more about Health Direct, go to healthdirectusa.com

Tags: Uncategorized · business · management · sales · accountability · marketing · customer service

Pilgrim Talks: Cary Treff and Jim Obermayer

March 16th, 2011 · Comments

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Keystone Pacific

Cary Treff, President

For over 28 years, Keystone Pacific Property Management has been providing professional community association management services you can count on. Our technological resources and customer care programs enhance the quality of service offered to our homeowners, providing an enjoyable planned community living experience for them.

The level of service provided to our valued clients is above industry standards. Our team cares about taking care of your community as if we live there too. Our trained, knowledgeable professionals go the extra mile to assist each of our clients. Why? Because we care about making your homeowners happy and most importantly, we care about improving the planned community living experience for your homeowners so that they can focus on maintaining and enhancing the value of their biggest investment – their homes.

Learn more about Keystone Pacific.

SLMA

James Obermayer, CEO and Executive Director

The Sales Lead Management AssociationSM has the mission of helping companies become more successful in the critical business process of managing sales leads. Everyone can become a member by registering and gaining access to the content on the site.

We have built an extensive library of articles, reports, and  information about inquiry management, sales leads, lead nurturing, lead qualification, ROI reporting, and lead distribution. Additional subjects include trade show sales lead acquisition, telemarketing, and inquiry and lead generation.

When you join, there will be no meetings or dues, only access to information and apanel of sales lead management experts who can help you solve difficult sales lead management issues you are facing.

Tags: Uncategorized · management · sales · marketing · customer service · lead generations

Pilgrim Talks: William DeBilzan and Guy Marsala (02/23/11)

February 23rd, 2011 · Comments

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DeBilzan1 DeBilzan2

William DeBilzan, CEO of DeBilzan Studios

William DeBilzan is an extremely innovative Abstract Expressionist whose presence creates waves in the art community. It is no mystery that the hardest challenge for any painter is the ability to connect with his or her audience. DeBilzan achieves this connection intuitively and with a rare mastery. People of all ages are at home in the presence of DeBilzan's color and mood. In a sense, those who are drawn into DeBilzan's work feel as if the painting was created solely for them, which often is the truth given the large number of commissions he receives.

The unique style of William DeBilzan's paintings relies heavily on his thoughtful composition and masterful use of color. The compositions themselves, on their literal surface, are at first complex given the wide variety of rich textures. However, the juxtaposition of simplistic figurative elements serves to provide the viewer with an effortless, yet refined resolution.

The straightforwardness used by DeBilzan in his compositions is even more apparent in his choice of color. His palette varies in its mood from warm, subtle distinctions to cool, higher contrast shades reminiscent of the Caribbean. The reds, yellows, greens and blues communicate a sense of innocence in purity while remaining bold and unashamed.

The most distinguishing feature of DeBilzan's work is his figures. They stand tall and thin and speak to the viewer with a relief that is in stark contrast to their surrounding textures. Their presence in his paintings suggests the idea that life is far simpler than we make it. Alone or in groups, the anonymous individuals communicate a sense love, belonging or longing to belong.

The ability for DeBilzan to connect with almost anybody through the use of an image is proof of his success. Accordingly, his work has been included in many popular television shows, such as Frasier, Just Shoot Me, and Spin City. He has been the obvious choice for such sitcoms because of his work's coherent ability to connect with any member of the audience in some way.

DeBilzan's constant creative work ethic and his extremely attractive paintings and sculptures have made him one of the most sought out artists of our time.

To learn more about William DeBilzan, go to williamdebilzan.com

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EZLube

Guy Marsala, CEO of EZLube

Founded in Orange County in 1988, EZ Lube is Southern California's only wholly owned and locally based quick lube retailer. Employing about 1,000 people with locations from Bakersfield to San Diego, EZ Lube services more than 1 million vehicles annually. EZ Lube is committed to helping Southern Californians take better care of their car, typically their second largest investment after their home. From regular oil changes, to preventative services like filter replacements, air conditioning and fuel system cleaning, EZ Lube can help customers get better mileage, reduce emissions and extend the life of their vehicles.

CEO and President Guy Marsala joined EZ Lube in April 2010. He has extensive experience rebuilding value in underperforming businesses by building high performing teams and driving customer focus throughout the organization.

EZ Lube Service Pledge At EZ Lube, we pledge to help you maintain your vehicle's health with economical, easy to follow, preventative maintenance and automotive service solutions.Our service team is here to support your automotive servicing needs through regular maintenance and service so you can continue to protect and enjoy the investment you have in your vehicle exactly the way you choose.

EZ Lube Expertise At Your Service

At EZ Lube, we offer our automotive expertise so that you can make informed decisions about your automotive service needs. From oil change services to more advanced automotive service and repair, EZ Lube uses your vehicle manufacturer's recommendations as the primary indicator in making preventative maintenance recommendations for your vehicle. Our automotive service technicians also look to fluid conditions as a secondary indicator useful in the absence of vehicle maintenance records or in the case of an apparent fluid issue.

EZ Lube Stands Behind Our Quality Service Offerings EZ Lube stands behind our automotive service by offering you technical expertise, quality brands and excellent customer service so you can feel confident in the long-term reliability of your vehicle.

To learn more about EZLube, go to ezlube.com

Tags: Uncategorized · business · responsibility · marketing · customer service

Pilgrim Talks: Jim Banks and Paul Roberts (2/16/11)

February 16th, 2011 · Comments

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Shadetree Technology

Jim Banks, Founder and CEO

Improving Sales Performance with Increased Efficiency and Effectiveness


Our Mission To help our customers achieve their sales objectives.

Our Purpose To make the complex job of qualifying a lead and selling over the phone easier and more productive.

Our Experience Our products are the result of decades of sales experience; groundbreaking research and thousands of consulting hours spent helping customers improve their sales organizations. Please ask us for a customer reference… they are our best salespeople.

Our Market Our offerings are focused on helping sales professionals and sales management.  Our products and services establish successful, repeatable processes that can be measured and reported.  ShadeTree recognized an enormous void in solutions for improving sales conversations.  ShadeTree’s focus is unique and a key reason why you should talk to us.

Our Product Our breakthrough product, Incite2, is the world’s first comprehensive solution for improving telephone conversations and calling productivity for use with Salesforce.com.

See more about Incite2

OCTalkRadio

Paul Roberts, Founder and Producer

The Most Powerful Social Medium Imaginable

OC Talk Radio was created by a group of traditional marketers who realized that marketing is no longer a one way street. You can't just put up a billboard and hope people buy anymore. The Internet has changed all that.  Just as highways long ago bypassed regular streets and opened up new arteries for commerce to flow, so too has the "information super highway" found a way to "cut thru the clutter" of traditional advertising and open up a direct dialog with your community.  Need to find someone who imports Indian beer?  No problem.  Go online and instantly see who sells Golden Eagle lager.

The Internet is all about "target marketing". It's about finding your "niche" and telling people about it. Yet one of the best ways to carry on this conversation with your community of clients, customers, and potential prospects has yet to be fully explored: INTERNET RADIO. For while its adoption by the general public is growing by leas and bounds (SEE DEMOGRAPHICS) few people know how easy it is to actually host your own radio show on this revolutionary new "social medium" or what its benefits can be.

But the Internet doesn't just connect people with information anymore. It can connect people to each other.  That's the promise of Social Media and the whole Web 2.0.  It allows you to carry on a direct conversation with your customers and community.

But what do you say?  How do you create enough interesting content to fill up your Facebook, LinkedIn and Twitter accounts on a weekly basis, to say nothing about your daily blogs and monthly newsletters?  That's where Internet Radio can help as well, for it gives you something new and interesting to say each week to your audience to capture their attention and hold their interest long enough to show them what you're offering and why it's so special.

It also instantly sets you apart from the rest of your competitors, for who else hosts a radio show on your topic? You instantly become "the expert" in your area.  And by capturing each broadcast and recording them as "podcasts" for download later, you add valuable "rich media" to your site that brings traffic and raises you Search Engine rankings at the same time.

It's all in what you make of it. You may find that no one is listening to your shows or your weekly message.  But the crazy thing is that it STILL may be worth your time and investment to keep broadcasting, for in addition to raising your rankings, emphasizng your "expertise" and enticing potential customers to carry on a conversation with you over the Internet, hosting your own Internet Radio show is probably the most powerful networking and prospecting tool you can ever imagine.  Want to meet someone but you can't get past the front door?  Try calling them up and asking them to be a guest on your radio show!  Who could refuse an invitation like that?

Learn more about OCTalkRadio

Tags: Uncategorized · business · sales · innovation · marketing

Pilgrim Talks: Jay Adams and Frank Verrill

February 9th, 2011 · Comments

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MakesBridge

Jay Adams, Founder and CEO

MakesBridge Technology was founded in 2001 in a highly pragmatic post-dot-com business environment. The company was established and built upon a single-minded approach to what we wanted to provide our customers  - The absolute best combination of service, software, and partner-relationship atmosphere. Bar none. The lofty objective seems to have worked.

Now, thanks to customers we dearly appreciate, the sun does not set on our operation. MakesBridge Technology has employees around the world. We work hard and question ourselves around the clock about how we may deliver a better product for customers. We want to be perfect and will never be satisfied - and this fuels our culture of curiosity and creativity.

What We Do

We develop and publish a suite of online marketing and sales software products. We've been on the cloud since inception.

Our Values

We focus on quality, not quantity. Since we're privately held and profitable, we make decisions based on delivering  value to our customers.

We perceive our customers as investors who deserve a high return on the money and effort spent on our tools.

Show sincere respect for self, individuals, customers and competitors. Earn and expect the same.

"No Contracts, No High Price".  Allow customers to fire us at any time to maintain a healthy edge. Deliver results for a low cost.

To learn more about MakesBridge, go to MakesBridge.com

Coud2YouCloud2You2

Frank Verrill, Founder and CEO

For the first time ever, you can send real mail in real time, from your desktop or mobile device via your CRM. Cloud2Mail is the patented new technology that sends high quality letters, greeting cards, brochures and more to anyone from anywhere, just one at a time!

We know mail. We mailed just under a billion pieces last year alone. In fact, we have the USPS within our facility. We're experienced direct marketers. Since the 1980's we have been providing powerful marketing programs and turnkey solutions for our clients.

Cloud2You can be implemented in a few ways: via Salesforce.com. via daily file transfer or via API interface.

Cloud2You is a free download on the Salesforce.com Appexchange.

To learn more about Cloud2You, go to Cloud2You.com

Tags: Uncategorized · innovation · marketing · lead generations · marketing automation

Pilgrim Talks: Kent Loven and Frank Jaksch

February 2nd, 2011 · Comments

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AlphaBioRT

Ken Loven, Regional Sales Manager

AlphaBio, Inc., is a service and engineered product supplier to the biopharm and hygienic process industries. Having serviced this segment from its inception, we have developed a level of product and process expertise that is unmatched in the industry. Whether you are looking for innovative components or state of the art systems, Alpha can provide them. We supply cutting edge, high quality products to customers who appreciate the value of doing something right once and who value the input that an experienced group can bring. We constantly seek new ways to improve our equipment design. Our goal is to provide our customers with quick and accurate service on the often specialized products they require.
Kent Loven is the Regional Sales Manager. He has over 20 years of experience in fluid system sales in California, including involvement with ISA. Kent handles both large and small accounts throughout the state and will be a great addition to our team. You can reach him directly on his cellphone number: 949.795.3900
To learn more about AlphaBio, go to AlphaBio.com

Chromadex

Frank Jaksch, CEO

ChromaDex™ was established in 1999 to become the market leader in the creation and supply of botanical reference standards along with related phytochemical products and services. There is a rapidly growing awareness both at the consumer and government regulatory level of the need for reference standards and other quality assurance methods to identify active substances, drug/compound interactions, and the presence of toxic or adulterating materials.

ChromaDex™ provides the tools necessary to help with the quality and control of the market. ChromaDex's™ main thrust is to create industry accepted information, products, and services to every layer of the functional food, pharmaceutical, personal care, and dietary supplement markets.

In a consolidating industry, the Company has established itself by combining scientific rigor to its products and services along with a strong customer centric business model. ChromaDex™ is a Life Sciences business that is publicly traded. (OTC stock symbol CDXC.OB)

To learn more about Chromadex, go to chromadex.com

Tags: Uncategorized · business · sales · innovation · marketing · customer service · lead generations

Pilgrim Talks: George Haggarty

January 19th, 2011 · Comments

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MainGraphicsMainGraphics

George Haggarty, CEO

Main Graphics is committed to providing innovative communications to ENHANCE your competitive advantage. We utilize the latest technology to create intelligent marketing campaigns and smart inventory management systems.

Our state-of-the-art print facility blends the newest online, digital, offset printing systems, and work-flows to assure an expedited and satisfying experience with your projects.

We’re the experts you can rely on for custom direct mail, brochures, flyers, pocket folders, books, manuals, fine stationery items and all types of collateral print applications.

We are leaders in eco-friendly print.

Our experienced staff will help guide you to best looking, best functioning project, at a competitive price.

As a company, we know that our success is dependent on the strength and growth of our community.

Main Graphics gives back to its community whenever possible. We take great pride in the important work these organizations provide to our Orange County youth, environment and culture.

  • Orange County High School of the Arts
  • Taller San Jose
  • KidWorks
  • Orange County Boy Scouts
  • Orange Catholic Foundation
  • CHOC Hospital
  • St. Josephs Hospital
  • Laguna Beach Annual Beach Clean-Up
  • Boys and Girls Club of Tustin
  • Mozart Classical Orchestra

To learn more about Main Graphics, go to maingraphics.net

Tags: Uncategorized · business · sales · accountability · marketing

Pilgrim Talks: The Pilgrim on the 405 (Will Crist)

January 12th, 2011 · Comments

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Pilgrim on the 405Will Crist

Will Crist, Pilgrim on the 405

Will reflects on what he has been learning from CEOs in Southern California and CEOs of lead generation, lead management, and marketing automation companies around the country. Marketing and sales have changed dramatically. Companies that will thrive in this marketplace are taking advantage of the electronic tools available to small and medium sized businesses as well as Fortune 500 companies.

To follow The Pilgrim on the 405, see his blog at pilgrimonthe405.com

Tags: Uncategorized · business · management · sales · accountability · marketing · lead generations · marketing automation

Pilgrim Talks: Peter Hudson and James Baker

December 29th, 2010 · Comments

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PH Advisory

Peter Hudson, President of PH Advisory Group Headquartered in Southern California, The PH Advisory Group and its two former entities have been providing comprehensive turnkey sales generation services to more than 450 niche-oriented, business-to-business companies for over 40 years. The vast majority of those companies' sales organizations were successfully reorganized or re-energized resulting in their achieving stronger new sales growth and customer retention. For other companies including start ups, The PH Advisory Group designed and implemented the entire sales and marketing plan, including office acquisitions, personnel recruitment, packaging and more. Our expertise lies in strategically positioning companies for growth in core markets, as well as identifying new markets for future expansion.

Neither an ad agency nor a traditional marketing firm, The PH Advisory Group uniquely functions as a company's "Outsourced Sales Generation and Marketing Division." The PH Advisory Group's approach is unique in that its program addresses all areas that affect a company's long-term sales success and profitability.

To learn more about PH Advisory Group, go to ph-sales.com

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jimmy bakerBook

James Baker, Author

James J. Baker is a noted speaker, author, consultant and strategist on the public sector technology marketplace. He has spent the bulk of his career in the Washington, D.C. Metropolitan Area consulting for technology companies that sell to government. Baker has worked with many technology companies, from Fortune 500's to small businesses, such as Western Blue, Adobe, Microsoft, Hewlett Packard, VMware, McAfee, Intel, Verizon, Sybase, AT&T, and BDNA.  A graduate of the University of Maryland, Baker currently resides in Northern California with his wife and two sons.

To learn more about James Baker, go to jamesjbaker.com

Baker The US Federal Government is one of the largest purchasers of information technology in the world. In 2011 the Federal Government is budgets to spend over $78B in the purchase of information technology goods and services. The book, How to Win Business From the Government, will literally teach you a step-by-step approach to research the government, figure out where the funding for IT deals exist, and create an unforgettable presentation about your offering to the federal buyer.

For a special offer of the book for listeners, go to:

http://bartlebythepublisher.com/pilgrimtalks.html

Tags: Uncategorized · business · sales · accountability · marketing

Pilgrim Talks: Ed Buckley and Michael Griffin

December 8th, 2010 · Comments

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Select Data

Ed Buckley, CEO

Healthcare is rapidly evolving. Process delineation, payment systems, care protocols, clinical and documentation rules, evidence-based planning, and hundreds of other elements are impacting the way you do business. In order to maintain peak operational efficiency and profitability in the midst of these sweeping changes, providers must have access to the most up-to-date tools and processes.

Clinical assessment and documentation does not have to be something you dread. Nor does the need to be compliant be a drain on your agency resources. With SmartScribe EMR, the process of compliant documentation is easy and painless. Combined with YourChoice™ Cinical Data Capture System, improved outcomes are well within reach.

Select Data has developed a new approach to capturing clinical information in the field. Our solution provides agencies choice, while assuring comprehensive and compliant data capture for Home Health patients. Select Data gives power back to the agency by providing a complete EMR and paperless chart on any platform. Caregivers now can choose from a variety of Point-of-Care tools. Whether it's laptops, notebooks, netbooks, iPads, or even SmartPaper, all tools populate the same patient EMR simultaneously, even within the same assessment simultaneously, regardless of the choice of tools used!

To learn more about the Select Data, go to selectdata.com

ClientLook

Michael Griffin, CEO

Organize and share everything you do online.

ClientLook organizes updates, files and emails into online projects. Share these projects with your team and clients for more effective communication. You'll spend more time on business and less time on clutter. Add updates to ClientLook with an Internet browser or through email. It's simple to use, and works for any type of client or property assignment.

Create ClientLook projects to manage and share all your digital business information in one place online. Perfect for team building and client collaboration on any deal. Keep your team and clients in the loop on completed calls, meetings and more in real-time. Log updates online or through your CRM software for more effective communication.

ClientLook makes it easy to share all types of files with everyone involved in an assignment. Reliable online backup ensures your data is available anytime, anywhere in the cloud. Maybe you send email from your computer, your phone and home. It doesn't matter. Attach business email from any source to your ClientLook projects. Find email in seconds.

To learn more about ClientLook, go to clientlook.com

Tags: business · sales · innovation · accountability · marketing · security

Pilgrim Talks: Ron Viggiano and Ray Parsons

December 1st, 2010 · Comments

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Austin Taylor

Ron Viggiano, President

Austin Taylor is a fine men's clothing store that specialized in custom wardrobe design. They work together with customers to design a wardrobe that fits their business culture and communicates the image they want to reflect.

Austin Taylor's mission is to design and provide custom wardrobes for men n a unique, one on one consultative approach. Austin Taylor focuses on the client's business and causal lifestyle to formulate a complete wardrobe plan which will ensure that they are best dressed for every occasion.

Ron Viggiano works with business leaders across Southern California. Because of his close relationships with business people, he often has his thumb on the pulse of the movement, moods, and beliefs of business leaders.

To learn more about the Austin Taylor, go to austintaylor.net

transcepta

Ray Parsons, Founder and CEO

Ray Parsons is responsible for leading Transcepta's company strategy. He has led technology organizations for over 20 years including successfully building and selling a software company (Unisolve) to Microsoft. After selling Unisolve in 2001, Ray became the General Manager for Microsoft's worldwide Supply Chain Management initiative. Ray also served as the General Manager for the Microsoft Business Network, a research effort targeted at identifying ways that companies could simplify their electronic document exchange. Studies have shown that even the most automated Accounts Payable departments do not achieve maximum productivity if they are processing paper.

Imagine a hypothetical corporation, Johnson Company, which uses a scanning and OCR solution to process supplier invoices that are sent and received exclusively in paper. Johnson Company has invested in a leading A/P Automation system that automates routing, workflow, and approvals. Johnson Company will have better productivity than other firms in its industry because of its A/P automation investment.  However, if Johnson Company converts enough of its suppliers so that 50% of the invoices are sent and received electronically, Johnson Company's Accounts Payable department will increase productivity by nearly three times.

The key learning? Paper is the root of lower productivity! Companies must convert suppliers to send invoices electronically if they want to be productive. Learn how Transcepta helps you do it.

Tags: business · management · innovation · marketing · clothes

Pilgrim Talks: Reddy Marri and Cliff Vazquez (11/03/10)

November 3rd, 2010 · Comments

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axxera

Reddy Marri, President, and Clifford Vazquez, CTO

Axxera is uniquely positioned to safeguard the electronic presence of today's corporations. Axxera provides Predictive and Real-Time intelligence based protection for our customers, using global threat intelligence from our intelligence sensors across the internet. This reputation based service, continually updates customers backbone routers with a personalized global threat list to prevent inbound and outbound connections to malware sources and botnet armies.

Axxera stops the most active botnets from spreading virus, spam, phishing, DDOS attacks and exploiting harvesting bots retroactively in your network. Intelligence based protection, and traffic redirection technologies help the proactive reaction to the cyber attack. Intelligence working together with software to protect your critical information assets.

To learn more about Axxera, go to www.axxera.com

Tags: business · innovation · marketing · security

Pilgrim Talks: Stephen Pixley (9/29/10)

September 29th, 2010 · Comments

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autocribSteve Pixley

Stephen Pixley, President of AUTOCRIB

In 1994, as President of an industrial distributor, Steve saw a need for manufacturing companies to control their indirect materials. In most cases, they had poor systems to track who was taking what. He also knew that a lot of time was spent looking for items that a worker needed to do his job. Steve set out to find a way to help companies control and deliver the tools and supplies that workers needed, where they were needed. He literally built the first industrial vending machines in his garage.

Since then, AutoCrib, Inc. has provided over 5,000 automated inventory control systems for manufacturing companies worldwide.

AutoCrib's mission is to help companies ensure secure access to the right item, ant the right places, at the right time while driving out waste and excess costs. Plants throughout the world have adopted AutoCrib systems as part of their best practices through "lean" and Six Sigma initiatives because of the significant cost savings and productivity improvements the systems consistently deliver.

The product live has evolved from the basic concept of "tool vending" into a wide variety of systems that assist companies in controlling tooling, gauges, safety & MRO supplies as well as other "indirect materials". Thinking lean has helped AutoCrib be quick to develop the widest breadth of point-of-use dispensing technology designed specifically for industry as well as the finest tool crib & stores inventory management software available.

To learn more about AUTOCRIB, go to www.autocrib.com.

Tags: Uncategorized · business · management · sales · innovation · accountability · marketing

Pilgrim Talks: Kristen McAlister and Paul Roberts (9/22/10)

September 22nd, 2010 · Comments

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cerius

Kristen McAlister, COO

Cerius Interim Executive Solutions is the leader in delivering interim executive management solutions with the innovation and speed that small to medium business needs to tackle their business opportunities or to mitigate risk.

Cerius leverages the skill and experience of its deep pool of Interim Executives, who bring the broadest array of industry and functional experience, to deliver best-in-class leadership on-demand to our customers.

To learn more about Cerius Interim Solutions, go to ceriusinterim.com

octalkradio

Paul Roberts, President

The Internet is all about "target marketing." It's finding your "niche" and telling people about it. Yet one of the best ways to carry on this conversation with your community of clients, customers, and potential prospects has yet to be fully explored: INTERNET RADIO. For while its adoption by the general public is growing by leaps and bounds, few people know how easy it is to actually host your own radio show on this revolutionary new "social medium" or what its benefits can be.
OC Talk Radio was created by a group of traditional marketers who realized that marketing is no longer a one way street. You can't just put up a billboard and hope people buy anymore. The Internet has changed all that.  Just as highways long ago bypassed regular streets and opened up new arteries for commerce to flow, so too has the "information super highway" found a way to "cut thru the clutter" of traditional advertising and open up a direct dialog with your community.  Need to find someone who imports Indian beer?  No problem.  Go online and instantly see who sells Golden Eagle lager.
To learn more about OC Talk Radio, go to octalkradio.net

Tags: Uncategorized · business · management · responsibility · marketing