Pilgrim on the 405

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Pilgrim Talks: Jeff Swartz and John Beckham

June 23rd, 2011



Jeff Swartz, President
Daly-Swartz Public Relations is a full-service marketing communications firm founded in Orange County, California in 1986. Their clients demand greater brand recognition, increased sales and greater awareness of their products/services to maintain current customers and attract new ones. Daly Swartz's job is to make that happen. Over the years they have developed strong contacts and long-standing relationships with movers and shakers who can make or break a company: the media, analysts, key influencers, decision makers and the public. Day-Swartz has gained their trust by communicating their clients' positioning honestly, clearly and forcefully. Daly-Swartz also develops a strategy to disseminate this information: it's as if a company suddenly had 100,000 sales people telling the marketplace who they are, what they represent, what they offer, what their brand represents and why they should be chosen over the competition.

To learn more about Daly-Swartz, go to  dsprel.com


John Beckham, Vocus

The internet has changed the way organizations communicate. Today, fewer and fewer people rely on a single source for all their news. The internet continues to complement and even replace traditional outlets such as broadcast television and newspapers. Blogs have allowed a much broader group of "citizen journalists" to play a significant role in the news life cycle. The emergence and viral nature of social media means that an organization's reputation can be made or destroyed in an afternoon.

Founded in 1991, Vocus has changed the way communications professionals do their jobs. Vocus provides the ability to leverage the ubiquity of the internet to interact with the media, publish their news online where it can be found by millions, monitor news and social media conversations from virtually any source and track their results to compare them with key competitors.

Vocus provides advanced and easy-to-use software for public relations management.

  • Access our industry-leading media database with more than 1.4 million journalists, bloggers, media outlets, opportunities and more
  • Track interactions: who opened your news, who covered you, and who you influenced
  • Listen, measure, and engage your brand across millions of social media channels - Twitter, Facebook, Linkedin and more. Identify influencers and determine favorability for a complete picture of your brand presence
  • Monitor news about you, your competitors and key trends
  • Organize, prioritize, score, compare, and generate coverage reports instantly
  • Distribute press releases and pitches directly to journalists or across the web

Today, Vocus is a public company (NASDAQ: VOCS) with more than 30,000 customers worldwide. One of the pioneers of the Software as a Service business model, Vocus continues to be one of the fastest growing and most profitable software companies in the world.

To learn more about Vocus, go to  vocus.com